Resume

Work Experiences

11/2021-11/2023

Successfully re-launched TOPAZ (Proptech blockchain solution) with a new plug-in product feature and created a new market for blockchain adoption for the PropTech industry.
Advocated for and implemented a product-led growth approach for the insurance blockchain application, (Motor Insurance DLT-based Authentication System), harnessing data-driven insights and conducting user interviews to pinpoint growth opportunities and alleviate product friction.
Actively participated in experimenting various Web3 initiatives, including "Field of Dreams" (FOD), a free-to-play fantasy sports NFT platform, and "Neonpuppy," an NFT collection aimed at narrowing the wealth gap through Web3 technologies.

07/2019 – 10/2021

Led the product launch and took responsibility for the product lifecycle for the first numberless debit card in Hong Kong. This involved product positioning, planning, BRD write-ups, defining the go-to-market strategy, managing acquisition and retention efforts and creating “build, measure, learn loop.”
Co-led with the marketing team to formulate go-to-market strategies, including affiliate partnerships, social media giftdrop giveaways, community events, and KOL content. These strategies aimed to build a customer waitlist and remarkably exceeded day 1 KPI by acquiring 10,000 new customers in just 10 days, surpassing the company's target by 120%.
Developed a 12 month debit card roadmap and strategy, incorporating features such as look- alike spending analytics and instant cash rebates to engage both existing and new users.
Utilized a range of analytical tools, including Branch, Braze, Looker, Mixpanel, and Google Analytics, to identify spending behaviours and patterns among cardholders and launched targeted card campaigns to boost card usage and activities, resulting in a remarkable 15% increase in card transactions for 6 months consecutively.

02/2015 - 07/2019

Designed and launched a new digital content product with the US-based product team. The product allowed our business partners to sell advertising in the Bloomberg network to generate revenue. As a result, the retention rate was up from 50% to 70%.
Developed Bloomberg media distribution monetization model and market growth strategy for a full portfolio of Bloomberg content (Bloomberg data, digital videos, Bloomberg news app subscription) across traditional and digital media to optimize and balance revenue, reach, and brand impact, with a result of 30% YOY revenue growth.
Critically assessed and negotiated over 100+ carriage licensing deals and partnerships to drive distribution revenue and viewership growth.

2012

Bachelor of Arts in International Studies: Global Communication, 2012

HKUx's FinTech: Blockchain and FinTech: Basics, Applications, and Limitations Reforge:
Retention + Engagement Deep Dive
Google Advanced Search Certification
Google Advanced Display Certification
Bloomberg Market Concepts
AWS Certified Cloud Practitioner Certification